Upload your press releases
Via the exhibitor profile, you can also upload your press releases and gain exposure to the many media outlets that regularly write about Foodexpo. You can upload your press releases right up until the start of the fair and during the fair, but it is a good idea to do so as soon as possible so that the material can be taken into consideration for the media's preview of the trade fair.
Good advice
Write your press release without to many technical terms. Also, make sure to emphasize the newsworthiness of your product:
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What are the functions of this product compared to previous products?
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How does it differ from similar products on the market
The more newsworthiness of the product, the more likely the press release is to be published in the media.
Guidelines
You are responsible for the content and the factual accuracy of the press release. MCH reserves the right to remove press releases that are defamatory, frivolous or insulting in any other way.
Please note: we cannot guarantee inclusion in any of the media. The decision to do so rests exclusively with the editorial staff of each individual publication.